• Get To Know How Powerful Media Works

Our POWER comes from understanding the cultural connections, social dynamics, and communication habits that drive consumer purchasing. By combining our know-how with when and where to converse with consumers, we’re able to develop customized marketing strategies that reach the target audience while engaging them and promoting conversation with them.  It boils down to four components:

  • Metrics:  Science , computer technology, and mathematics
  • Art:  The creativity of thoughts and plans
  • Psychology:  The study of human behavior
  • Experience:  Adapting new ideas into lessons learned from past successes and failures

The Media Power Team strives to build relationships and engage conversations, whether it's the consumer, our clients, vendors, or co-workers. Willingness to learn and share new ideas and maintain an open mind expands our ability to perform and improve our products and services to our clients.

Vendors often comment how receptive our team is to meeting and sharing ideas that will benefit our clients. By keeping our minds and doors open, results have exceeded expectations. We've achieved successful product placement in national television shows and media events with personal appearances and promotions with major names such as: Jeff and Jordan from Big Brothers and Bob Timberlake for the furniture industry, Snoop Dog for Pabst's Blast and Kayla Martell, 2011 Miss America Finalist, for the national tour of Women's Hair Loss Seminars.

The"Haps"

  • 25Jul2017

    Is Your Corporate Brand a Verb?

    As a marketing consultant one of my most memorable interviews with a new client was when asked his corporate goal, his desire was for his brand to become a verb. I have often thought about that comment.
    Amazing how that works! How does a brand become a verb? Does the company originate the idea or does the public just gravitate to the name? For example, we may say 'Google this' yet we don't say 'Yahoo this', even though Yahoo was founded 3 years prior to Google. When you are about to sneeze, do you say 'Hand me a Kleenex' rather than 'Hand me a tissue'? Wanting an overnight delivery, would you say 'FedEx' or 'US Postal' ? For most, 'postal' has a very negative connotation for co-worker violence. 

  • 25Jul2017

    Four Secrets to Getting Results in Today's Retail Environment

    The news headlines of retail store closings creates concerns about our economy . Well-established brands are closing a significant amount of stores. In 2017, JC Penny is closing 138 stores; Sears and K mart closing 265 stores; Macy's closing 68 stores; and Payless Shoe Source closing 512 with another 300 anticipated.

  • 17Jul2017

    Finding Your Advocates and Influencers Via Social Media

    Not only can companies find consumers via social media, it's also a way to build brand advocates and influencers. People seek information about products and services through their friends, unbiased customer reviews, product information, exclusive offers and coupons. And, they willingly share information on Facebook, Twitter and other social media networks becoming advocates and influencers for their preferred brands.

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Find Out How Powerful Media Can Work For You

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Read Our Advertising Case Studies

Want the details on how we've successfully helped dozens of businesses optimize their marketing strategies and reach countless consumers? See what our clients have to say and learn how our media strategy can help your business excel.

  • Media Power Advertising pioneered the use of infomercials for this product targeted to men – the toughest end user of personal appearance products.Securing infomercial time, negotiating the costs and performance expectations, coordinating the telephone response and fulfillment programs, and analyzing media performance week-in-week out is one of our specialized areas. We're the industry leader in this category including the expanding women's market. We also produce DRTV half-hours and spots.

    We've tested advertising agencies, freelance buyers and other media buying services, but continue to recommend Media Power Advertising to our independent retailers because of their depth of experience and emphasis on producing cost effective leads.

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