• Get To Know How Powerful Media Works

Our POWER comes from understanding the cultural connections, social dynamics, and communication habits that drive consumer purchasing. By combining our know-how with when and where to converse with consumers, we’re able to develop customized marketing strategies that reach the target audience while engaging them and promoting conversation with them.  It boils down to four components:

  • Metrics:  Science , computer technology, and mathematics
  • Art:  The creativity of thoughts and plans
  • Psychology:  The study of human behavior
  • Experience:  Adapting new ideas into lessons learned from past successes and failures

The Media Power Team strives to build relationships and engage conversations, whether it's the consumer, our clients, vendors, or co-workers. Willingness to learn and share new ideas and maintain an open mind expands our ability to perform and improve our products and services to our clients.

Vendors often comment how receptive our team is to meeting and sharing ideas that will benefit our clients. By keeping our minds and doors open, results have exceeded expectations. We've achieved successful product placement in national television shows and media events with personal appearances and promotions with major names such as: Jeff and Jordan from Big Brothers and Bob Timberlake for the furniture industry, Snoop Dog for Pabst's Blast and Kayla Martell, 2011 Miss America Finalist, for the national tour of Women's Hair Loss Seminars.

The"Haps"

  • 23Sep2015

    Media Power Advertising's Website Wins Two Gold Communicator Awards

    Endorsed by the Academy of Interactive & Visual Arts (AIVA), the Communicator Awards is the world's leading awards program recognizing innovative and impactful ideas in marketing and communications.

  • 17Jul2015

    WHEN DOES MEDIA PLANNING IMPACT STORE LOCATION?

    In working with franchisors and retailers, one of the most important contributions Media Power has made to our clients is helping them determine media efficiency BEFORE they invest in a new location. A major factor that is often overlooked is the media plan.

  • 03Jun2015

    Is It True- TV and Radio do not pull results anymore?

    At a meeting the other day, a retailer said to me "I quit doing television and radio advertising because it does not work anymore." My response was "All media works or they would not be in business. It is not your media buys that are no longer working, it's your media plan that is at fault."

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Read Our Advertising Case Studies

Want the details on how we've successfully helped dozens of businesses optimize their marketing strategies and reach countless consumers? See what our clients have to say and learn how our media strategy can help your business excel.

  • Another ad agency actually recommended that we take over their client! They really liked the client and the client liked them, and the presidents of both companies were even friends. But traditional advertising agency culture does not mesh with franchise entrepreneurs. Their staff structure and experience just didn't match the Franchise Culture.Since Media Power Advertising took over the Mid-Atlantic Franchisees, the area has led the company in sales growth, unit expansion, and ticket average. We also handle their national mystery shops.

    I've worked with many ad agencies, but when it comes to the intricacies and unique situations associated with franchising, no one understands it better than Media Power Advertising.

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