• Our Ability to Help Change The Destiny Of Your Brand

It's our people, our approach, and our thought process! It's our disciplines and our experience!

A brand needs constant energy and strategic planning to stay fresh. It’s not just about the next “whack-a-doodle” creative message. It’s about thought leadership and creatively answering the marketing questions of Who, What, Where, When, How and How Much? And now, it's also about engagement with your target audience.

With all the elements provided by each Client (goals, timeline, budget, measurement), our Power Team brainstorms to develop ideas and options, taking into consideration the impact from new technology, geography, demography, economics, competition, cultural and generational variances, social involvement, marketing know-how and decades of experience navigating and building relationships within the media jungle!

Every client and working relationship is different. We adapt to the culture of our clients while maintaining our authenticity. We're not good at just telling clients what they want to hear or agreeing with something that we think is wrong or detrimental. We're true to our thought leadership and marketing disciplines.

It's not only what we know, but it's who we know, and most importantly what we bring to the table because of what our clients don't know. No one knows everything and that's why we work in teams to build a fortress of strength for our clients.

The"Haps"

  • 25Jul2017

    Is Your Corporate Brand a Verb?

    As a marketing consultant one of my most memorable interviews with a new client was when asked his corporate goal, his desire was for his brand to become a verb. I have often thought about that comment.
    Amazing how that works! How does a brand become a verb? Does the company originate the idea or does the public just gravitate to the name? For example, we may say 'Google this' yet we don't say 'Yahoo this', even though Yahoo was founded 3 years prior to Google. When you are about to sneeze, do you say 'Hand me a Kleenex' rather than 'Hand me a tissue'? Wanting an overnight delivery, would you say 'FedEx' or 'US Postal' ? For most, 'postal' has a very negative connotation for co-worker violence. 

  • 25Jul2017

    Four Secrets to Getting Results in Today's Retail Environment

    The news headlines of retail store closings creates concerns about our economy . Well-established brands are closing a significant amount of stores. In 2017, JC Penny is closing 138 stores; Sears and K mart closing 265 stores; Macy's closing 68 stores; and Payless Shoe Source closing 512 with another 300 anticipated.

  • 17Jul2017

    Finding Your Advocates and Influencers Via Social Media

    Not only can companies find consumers via social media, it's also a way to build brand advocates and influencers. People seek information about products and services through their friends, unbiased customer reviews, product information, exclusive offers and coupons. And, they willingly share information on Facebook, Twitter and other social media networks becoming advocates and influencers for their preferred brands.

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Read Our Advertising Case Studies

Want the details on how we've successfully helped dozens of businesses optimize their marketing strategies and reach countless consumers? See what our clients have to say and learn how our media strategy can help your business excel.

  • This client wanted to use Media Power Advertising for full service media, but creative driven agencies kept telling them they needed to handle media in order to do creative. The solution? We conducted a creative agency review and search for our client. MPA orchestrated a 3-state review of award winning ad agencies willing to unbundle their creative services. MPA handled the phone screens, reviewed the reels and portfolios, plus arranged and participated in the on-site credential presentations of the finalists. Our client now obtains their creative from an agency nationally recognized for its creative work. MPA remained responsible for all aspects of media.

    I thought I would have to sacrifice expert, effective media buying and strong negotiations to get the creative we wanted until MPA solved our problem.

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