• Get To Know Media Power

Media Power Advertising was launched in May, 1985, by co-founders Judith Kaufman and Barbara Goldstein with Ron Kaufman joining the Power Team a few months later.  Ron came out of broadcast station management, Judy's background was media with major advertising agencies McCann-Erickson and W.B. Doner & Co. Barbara's background was with in-house agencies working in the motion picture industry (20th Century Fox, American International Pictures and Galaxy Films) and then as media director with PCA International (Photo Corp of America).

In 2014, Ron and Judy Kaufman retired, and Barbara Goldstein took the reigns as president and owner. The relationship has continued with Ron and Judy still working on some key accounts with Barbara.

With the dramatic changes in both demographics and media communications, Media Power Advertising made the shift from traditional media to now include all digital platforms. Traditional mass media and digital work synergistically to build clients brand awareness and generate results.  Both have their roles within the advertising plan.

Often clients focus on the cost of media, but more importantly is the strategic plan.  It's not about saving money; it's about wisely spending it in a manner that will trigger results and increase return on investment.  It's about problem-solving, negotiations, and building a team of experts always accessible to the client's needs.

Our team works in an equal opportunity, fast-paced, casual environment in which we can learn and grow, a climate conducive to focusing on details and maintaining the company's reputation for high performance; an atmosphere where team mates can take pride in working with the best in the business and demonstrate respect for each other.

Be a yardstick of quality. Some people aren't used to an environment where excellence is expected.

-Steve Jobs

Barbara Hellman Goldstein, President


Born in NYC and having grown up in Alabama, Barbara has a deep southern accent yet speaks fast. She claims it's her social redeeming value; After attending the University of Alabama (yes, ROLL TIDE!) Barbara moved to Atlanta with husband Ronnie, working in customer service with Bell South/AT&T and then moved into advertising with 20th Century Fox.


Barbara continued her career in the motion picture business after moving to Charlotte, NC, working with American International Pictures and Galaxy Films. Extending her media buying to PCA (Photo Corp of America) and as media director, she managed a multi-million dollar national budget promoting child photography with K mart, Wal-Mart and other mass merchandisers across all US markets.


Barbara's forte is working with clients seeking 'instant gratification' from their advertising . . . .direct response, lead generation, retail, building store traffic, achieving goals and building results with limited budgets. With both an accounting and marketing background, Barbara understands the clients' needs to maximize return on investment while ensuring all details are properly managed and client reports are generated timely.

The"Haps"

  • 23Sep2015

    Media Power Advertising's Website Wins Two Gold Communicator Awards

    Endorsed by the Academy of Interactive & Visual Arts (AIVA), the Communicator Awards is the world's leading awards program recognizing innovative and impactful ideas in marketing and communications.

  • 17Jul2015

    WHEN DOES MEDIA PLANNING IMPACT STORE LOCATION?

    In working with franchisors and retailers, one of the most important contributions Media Power has made to our clients is helping them determine media efficiency BEFORE they invest in a new location. A major factor that is often overlooked is the media plan.

  • 03Jun2015

    Is It True- TV and Radio do not pull results anymore?

    At a meeting the other day, a retailer said to me "I quit doing television and radio advertising because it does not work anymore." My response was "All media works or they would not be in business. It is not your media buys that are no longer working, it's your media plan that is at fault."

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  • Another ad agency actually recommended that we take over their client! They really liked the client and the client liked them, and the presidents of both companies were even friends. But traditional advertising agency culture does not mesh with franchise entrepreneurs. Their staff structure and experience just didn't match the Franchise Culture.Since Media Power Advertising took over the Mid-Atlantic Franchisees, the area has led the company in sales growth, unit expansion, and ticket average. We also handle their national mystery shops.

    I've worked with many ad agencies, but when it comes to the intricacies and unique situations associated with franchising, no one understands it better than Media Power Advertising.

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