Hair Visions International, world leader in hair prosthesis, held their annual conference at the Westin in Ft Lauderdale, FL on Feb 15-17, 2015. Hair Visions International is the parent company of brands: On Rite for men's hair replacement, Gemtress for women's hair replacement and wigs, TressAllure for synthetic wigs, and Ultratress and Simplicity hair extensions.
Cornelius based marketing experts Barbara Goldstein, President of Media Power Advertising, and Jerry Schroeder, President of enCOMPASS Agency, were educational speakers, addressing how media changes impact the hair loss industry. In a format in which attendees asked questions of the experts, hands went up faster than questions could be answered. The most important take-aways were understanding the importance of creating responsive websites with unique content properly coded for SEO and the benefit of citation services.
Media Power has worked with hair loss studios throughout the US providing mass media support for the past 25 years. Six years ago, Media Power introduced enCOMPASS Agency into the hair loss industry to provide websites and digital marketing. Per Barbara Goldstein "It's been a great joint-venture working with enCOMPASS. Jerry and I share the same work ethics and dedication to our customers. Educating our clients is important so they can understand their options and appreciate the services we provide." In an industry that averages 100-200% ROI, Media Power & enCOMPASS clients are experiencing between 300% - 1400% ROI with their search engine marketing and mass media promotions.
One of the most successful media campaigns over the past year involved mass media, digital and social media to promote Kayla Martell Women's Hair Loss Seminars. Kayla Martell, 2011 Miss America Finalist, lost her hair at age 11, and is dedicated to sharing her experiences and helping women throughout the US find the solution that best fits their needs. Not only did participating hair loss studios gain immediate client base growth, most reported sales increases for several months thereafter.
Marketing materials were available for purchase including videos produced by Media Power and Vanguard Productions. Television commercials target both the millennial men's market and women with hair loss.