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Are You Ready For Google's 'Mobilegeddon' On April 21, 2015?

This week Google announced its upcoming launch date of April 21, 2015, for their new, mobile-friendly algorithm change, referred to as 'Mobilegeddon'. This is the most significant impact on search rankings since Penguin in 2012, cracking down on web spam, and Panda in 2011, pertaining to thin content.

Google is now saying that if every page of your website is not mobile-friendly by April 21st, it will significantly impact your search optimization. This makes sense since more than half of all searches are from a mobile device. Google's Webmaster Trend Team is predicting that this algorithm change may impact up to 40% of the websites on the internet.

The most popular website design, and preferred by the search engines, is Responsive, which was launched in late 2014. This website design automatically uploads to fit the user's device, whether its mobile, tablet or desktop. It allows for quick upload and size adjustment of content and graphic elements for easy navigation.

How do you know if your website is mobile friendly? Check it out by going to and enter your URL. You will get an immediate evaluation of your website's mobile-friendliness. If your website fails this test, then contact your webmaster or Barbara Goldstein at Media Power Advertising at 704-567-1000 ext 103 or email

Are You Ready For Google's 'Mobilegeddon' On April 21, 2015?

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