Case Studies

Working with Franchises - A Fast Growing Oil Change & Tune Up Service.

Another ad agency actually recommended that we take over their client! They really liked the client and the client liked them, and the presidents of both companies were even friends. But traditional advertising agency culture does not mesh with franchise entrepreneurs. Their staff structure and experience just didn't match the Franchise Culture.Since Media Power Advertising took over the Mid-Atlantic Franchisees, the area has led the company in sales growth, unit expansion, and ticket average. We also handle their national mystery shops.

I've worked with many ad agencies, but when it comes to the intricacies and unique situations associated with franchising, no one understands it better than Media Power Advertising.

An international manufacturer of personal appearance products and their independent resellers.

Media Power Advertising pioneered the use of infomercials for this product targeted to men – the toughest end user of personal appearance products.Securing infomercial time, negotiating the costs and performance expectations, coordinating the telephone response and fulfillment programs, and analyzing media performance week-in-week out is one of our specialized areas. We're the industry leader in this category including the expanding women's market. We also produce DRTV half-hours and spots.

We've tested advertising agencies, freelance buyers and other media buying services, but continue to recommend Media Power Advertising to our independent retailers because of their depth of experience and emphasis on producing cost effective leads.

Media Delivery Audit for National Entertainment Group

Have you ever wondered if you are really getting all the media exposure you pay for? Do you know where the hidden costs are if your staff or your ad agency is not skilled at forecasting rating points? Do you know how often the stations on your buy run the wrong traffic or fail to deliver the planned GRPs?

Do your customers allow YOU to charge for products and services that weren't delivered as ordered? Do you know many ad agencies and advertisers do exactly that? You shouldn't pay for media that doesn't run as projected, negotiated and ordered; but you probably do if you aren't conducting media performance audits.

One client hired MPA to conduct a sample audit of their in-house media department. They selected three markets- Dallas, Charlotte and Pittsburgh. We audited their entire process – from plans to buys, from invoices to payment vouchers.They advertised weekly entertainment events so it was important that spots run as ordered. Most radio stations demanded payment in advance because entertainment clients are considered "transient" advertisers.To our client's surprise (but not ours) the media performance audit revealed that not one single radio station ran their schedules as ordered. Traffic was wrong, critical days were missed, the number of spots varied, but the client was paying 100% for the advertising as ordered.

I thought we were running a pretty tight operation until MPA conducted a performance audit. The annual impact of this slippage easily cost our company over $250,000 per year. We believe in the MPA way of guarding our money.

Outsourcing Media Functions for Family Clothing Retailer

Frustrated with the challenge of finding and keeping qualified media buyers, this recognized clothier hired Media Power Advertising to get them through a seasonal crunch. But after seeing how MPA could stretch a budget and deliver cost-effective broadcast buys, they decided to "leave the buying to us." MPA now handles all radio, TV and cable in four states. In these days of staff reductions and hiring freezes Outsourcing to Media Power Advertising can solve workload problems AND contribute to the bottom line. This reduces client salaries, benefits, employee taxes and office operating costs.

I never worry about how the work will get done anymore. One call gets the MPA team negotiating our next buy. Even last minute sales are covered without the hassle of staff overtime, worrying about someone being out sick or on vacation. I don't know why we didn't outsource a long time ago.

Unbundling Agency Services for a Major Southeast Utility Company

This client wanted to use Media Power Advertising for full service media, but creative driven agencies kept telling them they needed to handle media in order to do creative. The solution? We conducted a creative agency review and search for our client. MPA orchestrated a 3-state review of award winning ad agencies willing to unbundle their creative services. MPA handled the phone screens, reviewed the reels and portfolios, plus arranged and participated in the on-site credential presentations of the finalists. Our client now obtains their creative from an agency nationally recognized for its creative work. MPA remained responsible for all aspects of media.

I thought I would have to sacrifice expert, effective media buying and strong negotiations to get the creative we wanted until MPA solved our problem.

The"Haps"

  • 23Sep2015

    Media Power Advertising's Website Wins Two Gold Communicator Awards

    Endorsed by the Academy of Interactive & Visual Arts (AIVA), the Communicator Awards is the world's leading awards program recognizing innovative and impactful ideas in marketing and communications.

  • 17Jul2015

    WHEN DOES MEDIA PLANNING IMPACT STORE LOCATION?

    In working with franchisors and retailers, one of the most important contributions Media Power has made to our clients is helping them determine media efficiency BEFORE they invest in a new location. A major factor that is often overlooked is the media plan.

  • 03Jun2015

    Is It True- TV and Radio do not pull results anymore?

    At a meeting the other day, a retailer said to me "I quit doing television and radio advertising because it does not work anymore." My response was "All media works or they would not be in business. It is not your media buys that are no longer working, it's your media plan that is at fault."

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  • This client wanted to use Media Power Advertising for full service media, but creative driven agencies kept telling them they needed to handle media in order to do creative. The solution? We conducted a creative agency review and search for our client. MPA orchestrated a 3-state review of award winning ad agencies willing to unbundle their creative services. MPA handled the phone screens, reviewed the reels and portfolios, plus arranged and participated in the on-site credential presentations of the finalists. Our client now obtains their creative from an agency nationally recognized for its creative work. MPA remained responsible for all aspects of media.

    I thought I would have to sacrifice expert, effective media buying and strong negotiations to get the creative we wanted until MPA solved our problem.

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