Creative Services

  • Creative Services
creative services

Do you need an 80ft video wall projection to attract attention?
Probably not! (Although we can create it if it makes sense.) But more importantly, you DO need a creative plan, arresting graphics, vivid imagery, and a compelling, authentic message to get the attention of your target audience! Our focus is on integrating marketing and creative strategies so both do the heavy lifting simultaneously in order to change consumer behavior. Communication channels are everywhere today. Whether it’s Digital Video, Television, or out-of-home video projection, the process is still the same: decide what, where, why and how, and then communicate it authentically and engage with the target audience across multiple channels.

MPA’s business model is to work closely with select creative partners, bringing the best creative strategy to fit each client’s needs and location. We play well with others to achieve the best end result for our client.

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Our Services

The"Haps"

  • 18Oct2019

    Audience Measurement Methodology Is Changing How Advertisers Buy TV

    Television has always been a medium of mass marketing. Back when 4 networks dominated broadcast (CBS, ABC, NBC and FOX) a commercial on each network at the same time, called a road-block, would reach 99% of the viewers. Audience measurements by A.C. Nielsen traditionally typecast viewers by age and gender. And advertisers have spent billions of dollars targeting these broad segments, such as Women 25-54 or Adults 18+.

  • 20Mar2019

    Television Remains Dominant Medium

    Media habits are changing at an exponential rate as consumers find new paths to viewing television programming, creating much confusion for advertisers in how to reach their prospective audience. The majority of broadcast television viewing is via cable and satellites, however, the rate of disconnect is alarming. Streaming video through internet access is rapidly changing how advertisers allocate funds and purchase media buys.

  • 10Jan2019

    Why Blogging On Your Website Is Important

    Ok. It's a new year and time to establish priorities and goals. And, adding blogs to our website is number one! But why? What is the benefit of blogging? Here's 5 reasons why blogs are important.

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Want the details on how we've successfully helped dozens of businesses optimize their marketing strategies and reach countless consumers? See what our clients have to say and learn how our media strategy can help your business excel.

  • Another ad agency actually recommended that we take over their client! They really liked the client and the client liked them, and the presidents of both companies were even friends. But traditional advertising agency culture does not mesh with franchise entrepreneurs. Their staff structure and experience just didn't match the Franchise Culture.Since Media Power Advertising took over the Mid-Atlantic Franchisees, the area has led the company in sales growth, unit expansion, and ticket average. We also handle their national mystery shops.

    I've worked with many ad agencies, but when it comes to the intricacies and unique situations associated with franchising, no one understands it better than Media Power Advertising.

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