• We put media first. Our sole mission is to achieve measurable results by solving marketing and media problems through a proprietary system of strategic methodologies focused on the largest and hardest-working segment of the advertising investment - media. Our media and creative teams work together seamlessly to ensure the right message is in front of the right audience at the right time. It all starts with a deep understanding of how to enhance and develop brand equity and drive traffic in order to increase sales.

• If the needle doesn't move and the right people don't get to see, hear or interact with the message over and over again (and act on it), then it's game over no matter how cool the message. Yes, we appreciate clever headlines and funny TV and radio spots, but only so long as they effectively sell or promote the client's product or service. Successful marketing must begin with strategic thinking; otherwise the creative becomes just another piece of art.

• Advertising is an investment, not an expense.
  Our core belief is that a client's ROI should be at the absolute forefront of its advertising strategy. --Judith Kaufman, President

• It doesn't matter whether the goal is to raise brand awareness, increase lead-generation through direct response, increase retail foot traffic, or launch a new product or service. Our goal is to identify the target, find it and saturate it - always remembering to keep the media strategy in line with the marketing, creative and brand strategies.

• Customized Planning
  Every client is different and ever mission is different. There's no "one size fits all" when it comes to strategic planning.

• Media Clout - We've got it! 
• Real clout comes from knowing the secrets of each communication medium - traditional, non-traditional, digital and interactive - and understanding how to use them in negotiations. Negotiation is an art that comes from experience and education. It also comes from developing strong relationships with media management. We've all heard the claim that the biggest agencies get the best rates. The truth is the best deals are made by the most experienced people with the strongest media relationships, regardless of size of budget or agency. At MPA each buyer has a decade or more of  experience.  

Partnership with Creative Agencies – We love 'em.

• We're creative thinkers and can be the "silent" partner or the "verbal" partner, whichever works best in providing a seamless relationship with a creative agency. Our clients can have it all when it comes to innovative media strategy combined with creative execution.