• Get To Know How Powerful Media Works

Our POWER comes from understanding the cultural connections, social dynamics, and communication habits that drive consumer purchasing. By combining our know-how with when and where to converse with consumers, we’re able to develop customized marketing strategies that reach the target audience while engaging them and promoting conversation with them.  It boils down to four components:

  • Metrics:  Science , computer technology, and mathematics
  • Art:  The creativity of thoughts and plans
  • Psychology:  The study of human behavior
  • Experience:  Adapting new ideas into lessons learned from past successes and failures

The Media Power Team strives to build relationships and engage conversations, whether it's the consumer, our clients, vendors, or co-workers. Willingness to learn and share new ideas and maintain an open mind expands our ability to perform and improve our products and services to our clients.

Vendors often comment how receptive our team is to meeting and sharing ideas that will benefit our clients. By keeping our minds and doors open, results have exceeded expectations. We've achieved successful product placement in national television shows and media events with personal appearances and promotions with major names such as: Jeff and Jordan from Big Brothers and Bob Timberlake for the furniture industry, Snoop Dog for Pabst's Blast and Kayla Martell, 2011 Miss America Finalist, for the national tour of Women's Hair Loss Seminars.

The"Haps"

  • 07Nov2017

    GOT A CALL FROM THE DEPARTMENT OF JUSTICE

    When I answered the phone it was a woman from the Department of Justice.  Sure!  I thought this was a prank call.  But then she went on to explain that the reason for the call was to set up a conference call with their lawyers to discuss the upcoming Tribune and Sinclair Broadcasting merger and the impact on my retail client in the Greensboro-High Point-Winston Salem market.   How interesting!  In my 35+ years of media buying handling some larger, Fortune 500 accounts, I've never been asked by the government about my opinion. . . .nor do I know anyone else in the industry that has.  What did they want to know?

  • 24Jul2017

    Is Your Corporate Brand a Verb?

    As a marketing consultant one of my most memorable interviews with a new client was when asked his corporate goal, his desire was for his brand to become a verb. I have often thought about that comment.
    Amazing how that works! How does a brand become a verb? Does the company originate the idea or does the public just gravitate to the name? For example, we may say 'Google this' yet we don't say 'Yahoo this', even though Yahoo was founded 3 years prior to Google. When you are about to sneeze, do you say 'Hand me a Kleenex' rather than 'Hand me a tissue'? Wanting an overnight delivery, would you say 'FedEx' or 'US Postal' ? For most, 'postal' has a very negative connotation for co-worker violence. 

  • 24Jul2017

    Four Secrets to Getting Results in Today's Retail Environment

    The news headlines of retail store closings creates concerns about our economy . Well-established brands are closing a significant amount of stores. In 2017, JC Penny is closing 138 stores; Sears and K mart closing 265 stores; Macy's closing 68 stores; and Payless Shoe Source closing 512 with another 300 anticipated.

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Read Our Advertising Case Studies

Want the details on how we've successfully helped dozens of businesses optimize their marketing strategies and reach countless consumers? See what our clients have to say and learn how our media strategy can help your business excel.

  • Another ad agency actually recommended that we take over their client! They really liked the client and the client liked them, and the presidents of both companies were even friends. But traditional advertising agency culture does not mesh with franchise entrepreneurs. Their staff structure and experience just didn't match the Franchise Culture.Since Media Power Advertising took over the Mid-Atlantic Franchisees, the area has led the company in sales growth, unit expansion, and ticket average. We also handle their national mystery shops.

    I've worked with many ad agencies, but when it comes to the intricacies and unique situations associated with franchising, no one understands it better than Media Power Advertising.

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