Real People, Real Passion

What sets Judith apart? She's like a powerful engine - focused, disciplined and determined to get clients where they need to be. What do clients like most about her? Her driving force and attention to detail.

After a decade of mega-agency media management, working with advertisers such as Coke, Pabst, Buick, and Eckerd's, Judith partnered with PCA International media director Barbara Goldstein in 1985 to launch a powerhouse committed to elevating media expertise at the local and regional level.

"Fresh ideas are how we keep our clients' business moving forward to get the results they want.Cool is great. But cool and smart is better. We develop marketing strategies that rely on the creative use of traditional and new media plus innovative implementation. Words like cookie-cutter, acceptable, and good enough are not part of our culture."

High energy, intense curiosity and unending optimism are as natural to Barbara as her smile and keen business sense. She's a media dynamo in constant motion. What do clients like about her? The way she turns things upside down to look at their problems in order to bring them fresh ideas.

Prior to founding Media Power, Barbara held media management positions with several international companies including PCA International, where she oversaw an annual $20M media budget generating traffic in Kmart and Wal-Mart. Today, she's a 30+-year veteran of multimedia planning and buying with expertise in direct response, retailing, and franchising. Under Barbara, MPA developed one of the first direct response departments in the region, pioneering the use of infomercials and 800# inbound telemarketing for lead generation clients. She is recognized as a DRTV authority in the multi-million dollar hair replacement industry.

Have you heard the one about the lawyer who became a broadcaster, and then an advertising guy? Meet Ron Kaufman! Armed with a Juris Doctor from the University of Michigan Law, he joined NBC in New York and soon became entrenched in broadcast advertising. Ron managed TV stations for almost a decade before realizing he had yet another itch to scratch...developing multi-media solutions for advertisers. So he got himself invited to the Media Power party and never looked back. It was a place where he could mesh his creative writing skills and broadcast background with MPA's marketing and media strengths. What do clients like most about Ron? He gets it! He has that cool combination of creative thinking and business savvy that cuts through the clutter.

Whether the challenge is in retailing, direct response or packaged goods, strong brand development requires one thing: Strategic Planning. Jo Ann is MPA's resident expert on turning consumer and cultural data into actionable strategies. From Baby Boomers to Millennials, she knows what makes consumers tick, stays ahead of consumer trends, and dissects marketplace dynamics. What do clients like most about her? She thinks like they do and makes MPA a natural extension of their own internal team.

She is a bulldog at keeping execution on strategy, no surprise since she received her degree in Advertising and PR from the renowned Grady College at the University of Georgia in 1971.