Media Power Advertising was launched in May, 1985, by co-founders Judith Kaufman and Barbara Goldstein with Ron Kaufman joining the Power Team a few months later. Ron came out of broadcast station management, Judy's background was media with major advertising agencies McCann-Erickson and W.B. Doner & Co. Barbara's background was with in-house agencies working in the motion picture industry (20th Century Fox, American International Pictures and Galaxy Films) and then as media director with PCA International (Photo Corp of America).
In 2014, Ron and Judy Kaufman retired, and Barbara Goldstein took the reigns as president and owner. The relationship has continued with Ron and Judy still working on some key accounts with Barbara.
With the dramatic changes in both demographics and media communications, Media Power Advertising made the shift from traditional media to now include all digital platforms. Traditional mass media and digital work synergistically to build clients brand awareness and generate results. Both have their roles within the advertising plan.
Often clients focus on the cost of media, but more importantly is the strategic plan. It's not about saving money; it's about wisely spending it in a manner that will trigger results and increase return on investment. It's about problem-solving, negotiations, and building a team of experts always accessible to the client's needs.
Our team works in an equal opportunity, fast-paced, casual environment in which we can learn and grow, a climate conducive to focusing on details and maintaining the company's reputation for high performance; an atmosphere where team mates can take pride in working with the best in the business and demonstrate respect for each other.
Be a yardstick of quality. Some people aren't used to an environment where excellence is expected.
Barbara Hellman Goldstein, President
Born in NYC and having grown up in Alabama, Barbara has a deep southern accent yet speaks fast. She claims it's her social redeeming value; After attending the University of Alabama (yes, ROLL TIDE!) Barbara moved to Atlanta with husband Ronnie, working in customer service with Bell South/AT&T and then moved into advertising with 20th Century Fox.
Barbara continued her career in the motion picture business after moving to Charlotte, NC, working with American International Pictures and Galaxy Films. Extending her media buying to PCA (Photo Corp of America) and as media director, she managed a multi-million dollar national budget promoting child photography with K mart, Wal-Mart and other mass merchandisers across all US markets.
Barbara's forte is working with clients seeking 'instant gratification' from their advertising . . . .direct response, lead generation, retail, building store traffic, achieving goals and building results with limited budgets. With both an accounting and marketing background, Barbara understands the clients' needs to maximize return on investment while ensuring all details are properly managed and client reports are generated timely.