• Get To Know Media Power

Media Power Advertising was launched in May, 1985, by co-founders Judith Kaufman and Barbara Goldstein with Ron Kaufman joining the Power Team a few months later.  Ron came out of broadcast station management, Judy's background was media with major advertising agencies McCann-Erickson and W.B. Doner & Co. Barbara's background was with in-house agencies working in the motion picture industry (20th Century Fox, American International Pictures and Galaxy Films) and then as media director with PCA International (Photo Corp of America).

In 2014, Ron and Judy Kaufman retired, and Barbara Goldstein took the reigns as president and owner. The relationship has continued with Ron and Judy still working on some key accounts with Barbara.

With the dramatic changes in both demographics and media communications, Media Power Advertising made the shift from traditional media to now include all digital platforms. Traditional mass media and digital work synergistically to build clients brand awareness and generate results.  Both have their roles within the advertising plan.

Often clients focus on the cost of media, but more importantly is the strategic plan.  It's not about saving money; it's about wisely spending it in a manner that will trigger results and increase return on investment.  It's about problem-solving, negotiations, and building a team of experts always accessible to the client's needs.

Our team works in an equal opportunity, fast-paced, casual environment in which we can learn and grow, a climate conducive to focusing on details and maintaining the company's reputation for high performance; an atmosphere where team mates can take pride in working with the best in the business and demonstrate respect for each other.

Be a yardstick of quality. Some people aren't used to an environment where excellence is expected.

-Steve Jobs

Barbara Hellman Goldstein, President


Born in NYC and having grown up in Alabama, Barbara has a deep southern accent yet speaks fast. She claims it's her social redeeming value; After attending the University of Alabama (yes, ROLL TIDE!) Barbara moved to Atlanta with husband Ronnie, working in customer service with Bell South/AT&T and then moved into advertising with 20th Century Fox.


Barbara continued her career in the motion picture business after moving to Charlotte, NC, working with American International Pictures and Galaxy Films. Extending her media buying to PCA (Photo Corp of America) and as media director, she managed a multi-million dollar national budget promoting child photography with K mart, Wal-Mart and other mass merchandisers across all US markets.


Barbara's forte is working with clients seeking 'instant gratification' from their advertising . . . .direct response, lead generation, retail, building store traffic, achieving goals and building results with limited budgets. With both an accounting and marketing background, Barbara understands the clients' needs to maximize return on investment while ensuring all details are properly managed and client reports are generated timely.

The"Haps"

  • 07Nov2017

    GOT A CALL FROM THE DEPARTMENT OF JUSTICE

    When I answered the phone it was a woman from the Department of Justice.  Sure!  I thought this was a prank call.  But then she went on to explain that the reason for the call was to set up a conference call with their lawyers to discuss the upcoming Tribune and Sinclair Broadcasting merger and the impact on my retail client in the Greensboro-High Point-Winston Salem market.   How interesting!  In my 35+ years of media buying handling some larger, Fortune 500 accounts, I've never been asked by the government about my opinion. . . .nor do I know anyone else in the industry that has.  What did they want to know?

  • 24Jul2017

    Is Your Corporate Brand a Verb?

    As a marketing consultant one of my most memorable interviews with a new client was when asked his corporate goal, his desire was for his brand to become a verb. I have often thought about that comment.
    Amazing how that works! How does a brand become a verb? Does the company originate the idea or does the public just gravitate to the name? For example, we may say 'Google this' yet we don't say 'Yahoo this', even though Yahoo was founded 3 years prior to Google. When you are about to sneeze, do you say 'Hand me a Kleenex' rather than 'Hand me a tissue'? Wanting an overnight delivery, would you say 'FedEx' or 'US Postal' ? For most, 'postal' has a very negative connotation for co-worker violence. 

  • 24Jul2017

    Four Secrets to Getting Results in Today's Retail Environment

    The news headlines of retail store closings creates concerns about our economy . Well-established brands are closing a significant amount of stores. In 2017, JC Penny is closing 138 stores; Sears and K mart closing 265 stores; Macy's closing 68 stores; and Payless Shoe Source closing 512 with another 300 anticipated.

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  • Media Power Advertising pioneered the use of infomercials for this product targeted to men – the toughest end user of personal appearance products.Securing infomercial time, negotiating the costs and performance expectations, coordinating the telephone response and fulfillment programs, and analyzing media performance week-in-week out is one of our specialized areas. We're the industry leader in this category including the expanding women's market. We also produce DRTV half-hours and spots.

    We've tested advertising agencies, freelance buyers and other media buying services, but continue to recommend Media Power Advertising to our independent retailers because of their depth of experience and emphasis on producing cost effective leads.

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