Who We Are

  • Get To Know Media Power

Media Power Advertising was launched in May, 1985, by co-founders Judith Kaufman and Barbara Goldstein with Ron Kaufman joining the Power Team a few months later.  Ron came out of broadcast station management, Judy's background was media with major advertising agencies McCann-Erickson and W.B. Doner & Co. Barbara's background was with in-house agencies working in the motion picture industry (20th Century Fox, American International Pictures and Galaxy Films) and then as media director with PCA International (Photo Corp of America).

In 2014, Ron and Judy Kaufman retired, and Barbara Goldstein took the reigns as president and owner. The relationship has continued with Ron and Judy still working on some key accounts with Barbara.

With the dramatic changes in both demographics and media communications, Media Power Advertising made the shift from traditional media to now include all digital platforms. Traditional mass media and digital work synergistically to build clients brand awareness and generate results.  Both have their roles within the advertising plan.

Often clients focus on the cost of media, but more importantly is the strategic plan.  It's not about saving money; it's about wisely spending it in a manner that will trigger results and increase return on investment.  It's about problem-solving, negotiations, and building a team of experts always accessible to the client's needs.

Our team works in an equal opportunity, fast-paced, casual environment in which we can learn and grow, a climate conducive to focusing on details and maintaining the company's reputation for high performance; an atmosphere where team mates can take pride in working with the best in the business and demonstrate respect for each other.

Be a yardstick of quality. Some people aren't used to an environment where excellence is expected.

-Steve Jobs

Barbara Hellman Goldstein, President


Born in NYC and having grown up in Alabama, Barbara has a deep southern accent yet speaks fast. She claims it's her social redeeming value; After attending the University of Alabama (yes, ROLL TIDE!) Barbara moved to Atlanta with husband Ronnie, working in customer service with Bell South/AT&T and then moved into advertising with 20th Century Fox.


Barbara continued her career in the motion picture business after moving to Charlotte, NC, working with American International Pictures and Galaxy Films. Extending her media buying to PCA (Photo Corp of America) and as media director, she managed a multi-million dollar national budget promoting child photography with K mart, Wal-Mart and other mass merchandisers across all US markets.


Barbara's forte is working with clients seeking 'instant gratification' from their advertising . . . .direct response, lead generation, retail, building store traffic, achieving goals and building results with limited budgets. With both an accounting and marketing background, Barbara understands the clients' needs to maximize return on investment while ensuring all details are properly managed and client reports are generated timely.

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The"Haps"

  • 18Oct2019

    Audience Measurement Methodology Is Changing How Advertisers Buy TV

    Television has always been a medium of mass marketing. Back when 4 networks dominated broadcast (CBS, ABC, NBC and FOX) a commercial on each network at the same time, called a road-block, would reach 99% of the viewers. Audience measurements by A.C. Nielsen traditionally typecast viewers by age and gender. And advertisers have spent billions of dollars targeting these broad segments, such as Women 25-54 or Adults 18+.

  • 20Mar2019

    Television Remains Dominant Medium

    Media habits are changing at an exponential rate as consumers find new paths to viewing television programming, creating much confusion for advertisers in how to reach their prospective audience. The majority of broadcast television viewing is via cable and satellites, however, the rate of disconnect is alarming. Streaming video through internet access is rapidly changing how advertisers allocate funds and purchase media buys.

  • 10Jan2019

    Why Blogging On Your Website Is Important

    Ok. It's a new year and time to establish priorities and goals. And, adding blogs to our website is number one! But why? What is the benefit of blogging? Here's 5 reasons why blogs are important.

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  • Frustrated with the challenge of finding and keeping qualified media buyers, this recognized clothier hired Media Power Advertising to get them through a seasonal crunch. But after seeing how MPA could stretch a budget and deliver cost-effective broadcast buys, they decided to "leave the buying to us." MPA now handles all radio, TV and cable in four states. In these days of staff reductions and hiring freezes Outsourcing to Media Power Advertising can solve workload problems AND contribute to the bottom line. This reduces client salaries, benefits, employee taxes and office operating costs.

    I never worry about how the work will get done anymore. One call gets the MPA team negotiating our next buy. Even last minute sales are covered without the hassle of staff overtime, worrying about someone being out sick or on vacation. I don't know why we didn't outsource a long time ago.

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