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Media Power Advertising Teams With On Rite Company At Fall Marketing Meeting

On Rite Company, the world leader in hair replacement, held their annual marketing meeting in Las Vegas on October 5 - 7, 2014. Attendees represented hair loss retailers from across the US and Canada. Barbara Goldstein, President, represented Media Power Advertising.

Focus of the meeting was addressing how the industry is responding to the newest prospective consumer, the Millennial Generation. Video commercials produced by Media Power Advertising and Vanguard Productions were shown to a receptive audience. One marketing package targets the Millennial Men and addresses the importance of keeping their 'look'. Another marketing package focuses on spokesperson Kayla Martell, 2011 Miss America finalist, who lost her hair due to Alopecia at age 11. "Being a teenager is difficult" Kayla states "being a bald teenager is devastating".

Kayla found her hair loss solution, went on to fulfill her dream of being a Miss America finalist, and now is dedicated to touring the US promoting education for women with hair loss. The Women's Hair Loss Seminar tour is promoted by On Rite and Media Power and sponsored by local hair loss studios. Rhonda McCarthy, On Rite VP of Strategy and Business Development, shared the publicity highlights from recent seminars.

Media Power associate and guest speaker, Ami Sirlin, addressed digital marketing, explaining the digital world of search engine marketing and behavioral matching through the eyes of a consumer. Ami explained the importance of your digital media partner being IAB (Interactive Advertising Bureau), OBA (Online Behavioral Advertising) and Evidon compliant and how it benefits the advertiser and the consumer.

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