News & Blog

Media Power Advertising Launches Community Awareness Campaign To Support Kohl's Game Plan For Kids At Levine Children's Hospital

Kohl's Department Stores, through the ' Kohl's Cares' cause merchandise program, teams up with Carolina's HealthCare System's Levine Children's Hospital to create Kohl's Game Plan For Kids (visit www.kohlsgameplan4kids.com), a new initiative to educate parents and children on prevention of injuries, proper hydration and nutrition, sports safety and overall wellness and good health.

On Friday, October 10th, during the halftime of the Hough versus Mallard Creek High Schools varsity football game, Kohl's will present a check for $221,914 to support Kohl's Game Plan For Kids at Levine Children's Hospital.

Radio, television, print and digital media campaign has been launched by Media Power Advertising to create community awareness of this program. "We strongly believe that through education and awareness, we can help prevent certain injuries and illnesses and promote healthier lifestyles for our local children" said Mark Griffith of Carolinas HealthCare Foundation, adding "Kohl's has been a dedicated supporter of children's health across the country. We are very fortunate to have such a great partner here in Charlotte."

More in this category: « Media Power Advertising Teams With On Rite Company At Fall Marketing Meeting Barbara Hellman Goldstein Becomes President of Media Power Advertising »
back to top

Please select one or more of the options below or type a phrase in the search box.

All in one search

Date range

-

Find Out How Powerful Media Can Work For You

Ready for more information on how MPA can help solve your marketing and media challenges? Fill out our form to arrange a free consultation.
Please Enter Your Name

Please enter your company name

Please enter a valid email address

Please enter a valid phone number

Read Our Advertising Case Studies

Want the details on how we've successfully helped dozens of businesses optimize their marketing strategies and reach countless consumers? See what our clients have to say and learn how our media strategy can help your business excel.

  • Have you ever wondered if you are really getting all the media exposure you pay for? Do you know where the hidden costs are if your staff or your ad agency is not skilled at forecasting rating points? Do you know how often the stations on your buy run the wrong traffic or fail to deliver the planned GRPs?

    Do your customers allow YOU to charge for products and services that weren't delivered as ordered? Do you know many ad agencies and advertisers do exactly that? You shouldn't pay for media that doesn't run as projected, negotiated and ordered; but you probably do if you aren't conducting media performance audits.

    One client hired MPA to conduct a sample audit of their in-house media department. They selected three markets- Dallas, Charlotte and Pittsburgh. We audited their entire process – from plans to buys, from invoices to payment vouchers.They advertised weekly entertainment events so it was important that spots run as ordered. Most radio stations demanded payment in advance because entertainment clients are considered "transient" advertisers.To our client's surprise (but not ours) the media performance audit revealed that not one single radio station ran their schedules as ordered. Traffic was wrong, critical days were missed, the number of spots varied, but the client was paying 100% for the advertising as ordered.

    I thought we were running a pretty tight operation until MPA conducted a performance audit. The annual impact of this slippage easily cost our company over $250,000 per year. We believe in the MPA way of guarding our money.

Read Other Stories