• Digital Media

Digital Media

Bill Gates’ famous comment years ago that “the internet is the town square for tomorrow’s global village” has long since become reality. Today’s consumer is more empowered than ever before; more savvy, more diversified, and more in touch with the real world via technology. Digital has become the new world order for marketers. That’s not to say that “traditional” communication formats are dead. They’re very much alive. But digital has greatly enlarged the field and empowered the consumer with more information and choices than at any time since the earth cooled.

At MPA, our planners and buyers are not only students of digital media, it’s part of their lifestyle. Not only are they well-versed in the traditional channels of delivering advertising messages through websites, they are constantly inventing unique platforms that encompass social networking and channel marketing. The newest model is “Interactive Marketing Intelligence" trademarked by enCOMPASS, our strategic interactive partner.

In conjunction with enCOMPASS Agency through strategic thought-leadership, continuous education and research, and proprietary tracking intelligence platforms, we team to offer our clients the highest level of interactive marketing consulting, reporting and results.

IMI is an all-inclusive web-management system that includes:

  • Website Design and Development
  • Analytics & Tracking
  • Strategic Design
  • Search Engine Optimization
  • Search Engine Marketing
  • Social Marketing
  • Email Marketing

Our Services

The"Haps"

  • 20Mar2019

    Television Remains Dominant Medium

    Media habits are changing at an exponential rate as consumers find new paths to viewing television programming, creating much confusion for advertisers in how to reach their prospective audience. The majority of broadcast television viewing is via cable and satellites, however, the rate of disconnect is alarming. Streaming video through internet access is rapidly changing how advertisers allocate funds and purchase media buys.

  • 10Jan2019

    Why Blogging On Your Website Is Important

    Ok. It's a new year and time to establish priorities and goals. And, adding blogs to our website is number one! But why? What is the benefit of blogging? Here's 5 reasons why blogs are important.

  • 07Nov2017

    GOT A CALL FROM THE DEPARTMENT OF JUSTICE

    When I answered the phone it was a woman from the Department of Justice.  Sure!  I thought this was a prank call.  But then she went on to explain that the reason for the call was to set up a conference call with their lawyers to discuss the upcoming Tribune and Sinclair Broadcasting merger and the impact on my retail client in the Greensboro-High Point-Winston Salem market.   How interesting!  In my 35+ years of media buying handling some larger, Fortune 500 accounts, I've never been asked by the government about my opinion. . . .nor do I know anyone else in the industry that has.  What did they want to know?

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Want the details on how we've successfully helped dozens of businesses optimize their marketing strategies and reach countless consumers? See what our clients have to say and learn how our media strategy can help your business excel.

  • Another ad agency actually recommended that we take over their client! They really liked the client and the client liked them, and the presidents of both companies were even friends. But traditional advertising agency culture does not mesh with franchise entrepreneurs. Their staff structure and experience just didn't match the Franchise Culture.Since Media Power Advertising took over the Mid-Atlantic Franchisees, the area has led the company in sales growth, unit expansion, and ticket average. We also handle their national mystery shops.

    I've worked with many ad agencies, but when it comes to the intricacies and unique situations associated with franchising, no one understands it better than Media Power Advertising.

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