On April 11, 2014, Media Power Inc (d/b/a Media Power Advertising) board of directors named Barbara Hellman Goldstein as President.
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Media Power Advertising pioneered the use of infomercials for this product targeted to men – the toughest end user of personal appearance products.Securing infomercial time, negotiating the costs and performance expectations, coordinating the telephone response and fulfillment programs, and analyzing media performance week-in-week out is one of our specialized areas. We're the industry leader in this category including the expanding women's market. We also produce DRTV half-hours and spots.
We've tested advertising agencies, freelance buyers and other media buying services, but continue to recommend Media Power Advertising to our independent retailers because of their depth of experience and emphasis on producing cost effective leads.