On April 11, 2014, Media Power Inc (d/b/a Media Power Advertising) board of directors named Barbara Hellman Goldstein as President.
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This client wanted to use Media Power Advertising for full service media, but creative driven agencies kept telling them they needed to handle media in order to do creative. The solution? We conducted a creative agency review and search for our client. MPA orchestrated a 3-state review of award winning ad agencies willing to unbundle their creative services. MPA handled the phone screens, reviewed the reels and portfolios, plus arranged and participated in the on-site credential presentations of the finalists. Our client now obtains their creative from an agency nationally recognized for its creative work. MPA remained responsible for all aspects of media.
I thought I would have to sacrifice expert, effective media buying and strong negotiations to get the creative we wanted until MPA solved our problem.