On April 11, 2014, Media Power Inc (d/b/a Media Power Advertising) board of directors named Barbara Hellman Goldstein as President.
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Another ad agency actually recommended that we take over their client! They really liked the client and the client liked them, and the presidents of both companies were even friends. But traditional advertising agency culture does not mesh with franchise entrepreneurs. Their staff structure and experience just didn't match the Franchise Culture.Since Media Power Advertising took over the Mid-Atlantic Franchisees, the area has led the company in sales growth, unit expansion, and ticket average. We also handle their national mystery shops.
I've worked with many ad agencies, but when it comes to the intricacies and unique situations associated with franchising, no one understands it better than Media Power Advertising.