News & Blog

03Jun2015

Is It True- TV and Radio do not pull results anymore?

At a meeting the other day, a retailer said to me "I quit doing television and radio advertising because it does not work anymore." My response was "All media works or they would not be in business. It is not your media buys that are no longer working, it's your media plan that is at fault."

31Mar2015

Are You Ready For Google's 'Mobilegeddon' On April 21, 2015?

Don't let the new mobiled friendly Google Algorithm ruin your website's traffic.

12Mar2015

Barbara Goldstein and Jerry Schroeder Guest Speakers at Hair Visions International Conference in Ft Lauderdale, FL

Media Power Advertising was center stage during the Hair Visions International conference as studio owners from accross the world were encouraged to "Ask the Experts."

12Feb2015

ADVERTISING DURING THE POLITICAL WINDOWS- GOOD OR BAD IDEA?

Many advertisers today are well aware of the impact that political advertising has on television media rates. With limited inventory, supply and demand dictates the prices. And, not only do political candidates pay cash in advance, the TV stations do not need to share revenue with reps, and the candidates will pay what it takes to run. It's a goldmine for the stations for 45 days prior to primaries and national election day. And, now the political window has expanded because issue money is so-forthcoming.

23Dec2014

LOOKING FORWARD TO THE NEW YEAR!

It's that time of year when many of us reflect on the past 12 months, give thanks for our accomplishments, learn from our mistakes, and look optimistically to the new year.

08Oct2014

Media Power Advertising Teams With On Rite Company At Fall Marketing Meeting

On Rite Company, the world leader in hair replacement, held their annual marketing meeting in Las Vegas on October 5 - 7, 2014.

01Oct2014

Media Power Advertising Launches Community Awareness Campaign To Support Kohl's Game Plan For Kids At Levine Children's Hospital

Kohl's Department Stores, through the ' Kohl's Cares' cause merchandise program, teams up with Carolina's HealthCare System's Levine Children's Hospital to create Kohl's Game Plan For Kids.

01Sep2014

Media Power Advertising Moves To Cornelius, NC

After more than 20 years located at 5009 Monroe Road in Charlotte, NC, Media Power Advertising has moved their office 30 miles north to the Lake Norman area.

11Apr2014

Barbara Hellman Goldstein Becomes President of Media Power Advertising

On April 11, 2014, Media Power Inc (d/b/a Media Power Advertising) board of directors named Barbara Hellman Goldstein as President.

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  • Media Power Advertising pioneered the use of infomercials for this product targeted to men – the toughest end user of personal appearance products.Securing infomercial time, negotiating the costs and performance expectations, coordinating the telephone response and fulfillment programs, and analyzing media performance week-in-week out is one of our specialized areas. We're the industry leader in this category including the expanding women's market. We also produce DRTV half-hours and spots.

    We've tested advertising agencies, freelance buyers and other media buying services, but continue to recommend Media Power Advertising to our independent retailers because of their depth of experience and emphasis on producing cost effective leads.

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