• Strategic Planning

Strategic Planning

The simultaneous changes in technology, media consumption and generational habits have changed the marketing “game” for all time. The Plan, The Plan, The Plan is THE most important part of any advertising campaign. It’s the game changer. Media effectiveness is only as good as the strategic plan behind it. Stretching dollars is always at the forefront. So are consumer mindset, social behaviour, programmatic metrics and return on investment. Breaking through the advertising clutter and ROI are the ultimate destination of the media roadmap.

THE TRADITIONAL MARKETING FUNNEL NO LONGER APPLIES

Traditionally, the marketing process was to move consumers through the marketing funnel from unawareness to awareness, to comprehension, to conviction, to action. Media reach and frequency, publicity and sales efforts moved the consumer through the funnel combating the negative forces from competition, sales resistance and even memory lapse.
In today's marketplace, the purchase decision is no longer linear. With over 92% of Americans owning cell phones and access to computers, all kinds of information is available within seconds. Recency becomes a stronger strategy, meaning the most recent advertising message before making a purchase decision is the most important. Marketers can now target a narrow audience to match their consumer base.

TODAY'S MARKETING SPECTRUM

The post-sell has become as important as the pre-sale. The marketing spectrum has now turned on its side! With on-line reviews everywhere, managing your business reputation is as important as your marketing efforts.

AWARENESS >> CONSIDERATION >> CONVERSION >> LOYALTY >> ADVOCACY

MEDIA MIX AND ANALYTICS

All media has an audience and all media has success stories. If they didn't, they would be out of business. The questions are:

  • How does their audience match up to your consumer base?
  • How much of their audience is wasted due to mismatched demographics, geographics, and psychographics?
  • Are their rates cost-effective?
  • How does your product and services match up to their content?
  • Have you set up criteria for measuring results?

The media plan takes all this into consideration and more! Strategies and tactics are customized to meet your budget and goals.

MEDIA ANYWHERE, ANYTIME, ANYPLACE

Media Power Advertising is a media solutions company unique in our strategic thinking and expertise. Our Power Team approach to media planning and buying provides in-depth cross-platform media thinking and support to ALL CLIENTS regardless of budget size. Team experience crosses all media channels on a national, regional, and local level. Media anywhere, anytime, anyplace: Traditional, Digital, Multi-Cultural, Television, Cable, Radio, Out-of-Home, Direct Response, Social, SEO, SEM, Magazines, On-line Interactive, Product Placement, Celebrity Endorsements and more, reaching into all markets within the US.

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The"Haps"

  • 20Mar2019

    Television Remains Dominant Medium

    Media habits are changing at an exponential rate as consumers find new paths to viewing television programming, creating much confusion for advertisers in how to reach their prospective audience. The majority of broadcast television viewing is via cable and satellites, however, the rate of disconnect is alarming. Streaming video through internet access is rapidly changing how advertisers allocate funds and purchase media buys.

  • 10Jan2019

    Why Blogging On Your Website Is Important

    Ok. It's a new year and time to establish priorities and goals. And, adding blogs to our website is number one! But why? What is the benefit of blogging? Here's 5 reasons why blogs are important.

  • 07Nov2017

    GOT A CALL FROM THE DEPARTMENT OF JUSTICE

    When I answered the phone it was a woman from the Department of Justice.  Sure!  I thought this was a prank call.  But then she went on to explain that the reason for the call was to set up a conference call with their lawyers to discuss the upcoming Tribune and Sinclair Broadcasting merger and the impact on my retail client in the Greensboro-High Point-Winston Salem market.   How interesting!  In my 35+ years of media buying handling some larger, Fortune 500 accounts, I've never been asked by the government about my opinion. . . .nor do I know anyone else in the industry that has.  What did they want to know?

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Read Our Advertising Case Studies

Want the details on how we've successfully helped dozens of businesses optimize their marketing strategies and reach countless consumers? See what our clients have to say and learn how our media strategy can help your business excel.

  • Media Power Advertising pioneered the use of infomercials for this product targeted to men – the toughest end user of personal appearance products.Securing infomercial time, negotiating the costs and performance expectations, coordinating the telephone response and fulfillment programs, and analyzing media performance week-in-week out is one of our specialized areas. We're the industry leader in this category including the expanding women's market. We also produce DRTV half-hours and spots.

    We've tested advertising agencies, freelance buyers and other media buying services, but continue to recommend Media Power Advertising to our independent retailers because of their depth of experience and emphasis on producing cost effective leads.

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