Media Power Advertising Approach

Media Power Advertising is an integrated marketing communications firm, primarily working with business owners and corporate upper management who are:

  • Disappointed in their return on investment (ROI) of current marketing tactic
  • Frustrated by the complexity of today's digital, mobile, and social media and the impact on traditional media
  • Seeking media strategists who develop effective media plans and negotiate schedules that generate results
  • Confused by the radical changes in consumer buying behavior as a result of the generational, cultural and technological evolution
  • Need help to develop a new marketing blueprint to increase brand awareness and revenue through mass media, events and promotions, digital and cross-platform marketing strategies

Armed with decades of marketing and media experience across multiple industries, our media strategists have a unique approach to cross-platform marketing that integrate all the pieces into an effective marketing blueprint that breaks through the advertising clutter and generates results. Not only is the advertising message important, but also that it is seen and heard by the right audience.

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The"Haps"

  • 20Mar2019

    Television Remains Dominant Medium

    Media habits are changing at an exponential rate as consumers find new paths to viewing television programming, creating much confusion for advertisers in how to reach their prospective audience. The majority of broadcast television viewing is via cable and satellites, however, the rate of disconnect is alarming. Streaming video through internet access is rapidly changing how advertisers allocate funds and purchase media buys.

  • 10Jan2019

    Why Blogging On Your Website Is Important

    Ok. It's a new year and time to establish priorities and goals. And, adding blogs to our website is number one! But why? What is the benefit of blogging? Here's 5 reasons why blogs are important.

  • 07Nov2017

    GOT A CALL FROM THE DEPARTMENT OF JUSTICE

    When I answered the phone it was a woman from the Department of Justice.  Sure!  I thought this was a prank call.  But then she went on to explain that the reason for the call was to set up a conference call with their lawyers to discuss the upcoming Tribune and Sinclair Broadcasting merger and the impact on my retail client in the Greensboro-High Point-Winston Salem market.   How interesting!  In my 35+ years of media buying handling some larger, Fortune 500 accounts, I've never been asked by the government about my opinion. . . .nor do I know anyone else in the industry that has.  What did they want to know?

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Read Our Advertising Case Studies

Want the details on how we've successfully helped dozens of businesses optimize their marketing strategies and reach countless consumers? See what our clients have to say and learn how our media strategy can help your business excel.

  • Have you ever wondered if you are really getting all the media exposure you pay for? Do you know where the hidden costs are if your staff or your ad agency is not skilled at forecasting rating points? Do you know how often the stations on your buy run the wrong traffic or fail to deliver the planned GRPs?

    Do your customers allow YOU to charge for products and services that weren't delivered as ordered? Do you know many ad agencies and advertisers do exactly that? You shouldn't pay for media that doesn't run as projected, negotiated and ordered; but you probably do if you aren't conducting media performance audits.

    One client hired MPA to conduct a sample audit of their in-house media department. They selected three markets- Dallas, Charlotte and Pittsburgh. We audited their entire process – from plans to buys, from invoices to payment vouchers.They advertised weekly entertainment events so it was important that spots run as ordered. Most radio stations demanded payment in advance because entertainment clients are considered "transient" advertisers.To our client's surprise (but not ours) the media performance audit revealed that not one single radio station ran their schedules as ordered. Traffic was wrong, critical days were missed, the number of spots varied, but the client was paying 100% for the advertising as ordered.

    I thought we were running a pretty tight operation until MPA conducted a performance audit. The annual impact of this slippage easily cost our company over $250,000 per year. We believe in the MPA way of guarding our money.

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