Media Power Advertising Approach

Media Power Advertising is an integrated marketing communications firm, primarily working with business owners and corporate upper management who are:

  • Disappointed in their return on investment (ROI) of current marketing tactic
  • Frustrated by the complexity of today's digital, mobile, and social media and the impact on traditional media
  • Seeking media strategists who develop effective media plans and negotiate schedules that generate results
  • Confused by the radical changes in consumer buying behavior as a result of the generational, cultural and technological evolution
  • Need help to develop a new marketing blueprint to increase brand awareness and revenue through mass media, events and promotions, digital and cross-platform marketing strategies

Armed with decades of marketing and media experience across multiple industries, our media strategists have a unique approach to cross-platform marketing that integrate all the pieces into an effective marketing blueprint that breaks through the advertising clutter and generates results. Not only is the advertising message important, but also that it is seen and heard by the right audience.

Discover What Makes Us Unique

The"Haps"

  • 18Oct2019

    Audience Measurement Methodology Is Changing How Advertisers Buy TV

    Television has always been a medium of mass marketing. Back when 4 networks dominated broadcast (CBS, ABC, NBC and FOX) a commercial on each network at the same time, called a road-block, would reach 99% of the viewers. Audience measurements by A.C. Nielsen traditionally typecast viewers by age and gender. And advertisers have spent billions of dollars targeting these broad segments, such as Women 25-54 or Adults 18+.

  • 20Mar2019

    Television Remains Dominant Medium

    Media habits are changing at an exponential rate as consumers find new paths to viewing television programming, creating much confusion for advertisers in how to reach their prospective audience. The majority of broadcast television viewing is via cable and satellites, however, the rate of disconnect is alarming. Streaming video through internet access is rapidly changing how advertisers allocate funds and purchase media buys.

  • 10Jan2019

    Why Blogging On Your Website Is Important

    Ok. It's a new year and time to establish priorities and goals. And, adding blogs to our website is number one! But why? What is the benefit of blogging? Here's 5 reasons why blogs are important.

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Find Out How Powerful Media Can Work For You

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Read Our Advertising Case Studies

Want the details on how we've successfully helped dozens of businesses optimize their marketing strategies and reach countless consumers? See what our clients have to say and learn how our media strategy can help your business excel.

  • This client wanted to use Media Power Advertising for full service media, but creative driven agencies kept telling them they needed to handle media in order to do creative. The solution? We conducted a creative agency review and search for our client. MPA orchestrated a 3-state review of award winning ad agencies willing to unbundle their creative services. MPA handled the phone screens, reviewed the reels and portfolios, plus arranged and participated in the on-site credential presentations of the finalists. Our client now obtains their creative from an agency nationally recognized for its creative work. MPA remained responsible for all aspects of media.

    I thought I would have to sacrifice expert, effective media buying and strong negotiations to get the creative we wanted until MPA solved our problem.

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