• Our Ability to Help Change The Destiny Of Your Brand

It's our people, our approach, and our thought process! It's our disciplines and our experience!

A brand needs constant energy and strategic planning to stay fresh. It’s not just about the next “whack-a-doodle” creative message. It’s about thought leadership and creatively answering the marketing questions of Who, What, Where, When, How and How Much? And now, it's also about engagement with your target audience.

With all the elements provided by each Client (goals, timeline, budget, measurement), our Power Team brainstorms to develop ideas and options, taking into consideration the impact from new technology, geography, demography, economics, competition, cultural and generational variances, social involvement, marketing know-how and decades of experience navigating and building relationships within the media jungle!

Every client and working relationship is different. We adapt to the culture of our clients while maintaining our authenticity. We're not good at just telling clients what they want to hear or agreeing with something that we think is wrong or detrimental. We're true to our thought leadership and marketing disciplines.

It's not only what we know, but it's who we know, and most importantly what we bring to the table because of what our clients don't know. No one knows everything and that's why we work in teams to build a fortress of strength for our clients.

The"Haps"

  • 07Nov2017

    GOT A CALL FROM THE DEPARTMENT OF JUSTICE

    When I answered the phone it was a woman from the Department of Justice.  Sure!  I thought this was a prank call.  But then she went on to explain that the reason for the call was to set up a conference call with their lawyers to discuss the upcoming Tribune and Sinclair Broadcasting merger and the impact on my retail client in the Greensboro-High Point-Winston Salem market.   How interesting!  In my 35+ years of media buying handling some larger, Fortune 500 accounts, I've never been asked by the government about my opinion. . . .nor do I know anyone else in the industry that has.  What did they want to know?

  • 24Jul2017

    Is Your Corporate Brand a Verb?

    As a marketing consultant one of my most memorable interviews with a new client was when asked his corporate goal, his desire was for his brand to become a verb. I have often thought about that comment.
    Amazing how that works! How does a brand become a verb? Does the company originate the idea or does the public just gravitate to the name? For example, we may say 'Google this' yet we don't say 'Yahoo this', even though Yahoo was founded 3 years prior to Google. When you are about to sneeze, do you say 'Hand me a Kleenex' rather than 'Hand me a tissue'? Wanting an overnight delivery, would you say 'FedEx' or 'US Postal' ? For most, 'postal' has a very negative connotation for co-worker violence. 

  • 24Jul2017

    Four Secrets to Getting Results in Today's Retail Environment

    The news headlines of retail store closings creates concerns about our economy . Well-established brands are closing a significant amount of stores. In 2017, JC Penny is closing 138 stores; Sears and K mart closing 265 stores; Macy's closing 68 stores; and Payless Shoe Source closing 512 with another 300 anticipated.

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Read Our Advertising Case Studies

Want the details on how we've successfully helped dozens of businesses optimize their marketing strategies and reach countless consumers? See what our clients have to say and learn how our media strategy can help your business excel.

  • Media Power Advertising pioneered the use of infomercials for this product targeted to men – the toughest end user of personal appearance products.Securing infomercial time, negotiating the costs and performance expectations, coordinating the telephone response and fulfillment programs, and analyzing media performance week-in-week out is one of our specialized areas. We're the industry leader in this category including the expanding women's market. We also produce DRTV half-hours and spots.

    We've tested advertising agencies, freelance buyers and other media buying services, but continue to recommend Media Power Advertising to our independent retailers because of their depth of experience and emphasis on producing cost effective leads.

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