• Our Ability to Help Change The Destiny Of Your Brand

It's our people, our approach, and our thought process! It's our disciplines and our experience!

A brand needs constant energy and strategic planning to stay fresh. It’s not just about the next “whack-a-doodle” creative message. It’s about thought leadership and creatively answering the marketing questions of Who, What, Where, When, How and How Much? And now, it's also about engagement with your target audience.

With all the elements provided by each Client (goals, timeline, budget, measurement), our Power Team brainstorms to develop ideas and options, taking into consideration the impact from new technology, geography, demography, economics, competition, cultural and generational variances, social involvement, marketing know-how and decades of experience navigating and building relationships within the media jungle!

Every client and working relationship is different. We adapt to the culture of our clients while maintaining our authenticity. We're not good at just telling clients what they want to hear or agreeing with something that we think is wrong or detrimental. We're true to our thought leadership and marketing disciplines.

It's not only what we know, but it's who we know, and most importantly what we bring to the table because of what our clients don't know. No one knows everything and that's why we work in teams to build a fortress of strength for our clients.

The"Haps"

  • 20Mar2019

    Television Remains Dominant Medium

    Media habits are changing at an exponential rate as consumers find new paths to viewing television programming, creating much confusion for advertisers in how to reach their prospective audience. The majority of broadcast television viewing is via cable and satellites, however, the rate of disconnect is alarming. Streaming video through internet access is rapidly changing how advertisers allocate funds and purchase media buys.

  • 10Jan2019

    Why Blogging On Your Website Is Important

    Ok. It's a new year and time to establish priorities and goals. And, adding blogs to our website is number one! But why? What is the benefit of blogging? Here's 5 reasons why blogs are important.

  • 07Nov2017

    GOT A CALL FROM THE DEPARTMENT OF JUSTICE

    When I answered the phone it was a woman from the Department of Justice.  Sure!  I thought this was a prank call.  But then she went on to explain that the reason for the call was to set up a conference call with their lawyers to discuss the upcoming Tribune and Sinclair Broadcasting merger and the impact on my retail client in the Greensboro-High Point-Winston Salem market.   How interesting!  In my 35+ years of media buying handling some larger, Fortune 500 accounts, I've never been asked by the government about my opinion. . . .nor do I know anyone else in the industry that has.  What did they want to know?

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Read Our Advertising Case Studies

Want the details on how we've successfully helped dozens of businesses optimize their marketing strategies and reach countless consumers? See what our clients have to say and learn how our media strategy can help your business excel.

  • This client wanted to use Media Power Advertising for full service media, but creative driven agencies kept telling them they needed to handle media in order to do creative. The solution? We conducted a creative agency review and search for our client. MPA orchestrated a 3-state review of award winning ad agencies willing to unbundle their creative services. MPA handled the phone screens, reviewed the reels and portfolios, plus arranged and participated in the on-site credential presentations of the finalists. Our client now obtains their creative from an agency nationally recognized for its creative work. MPA remained responsible for all aspects of media.

    I thought I would have to sacrifice expert, effective media buying and strong negotiations to get the creative we wanted until MPA solved our problem.

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