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It's that time of year when many of us reflect on the past 12 months, give thanks for our accomplishments, learn from our mistakes, and look optimistically to the new year.

Our goals can easily be measured:

  • In numbers: Our corporate profits, prospective leads generated, Nielsen's post-buy ratings, our client's gross sales, etc.
  • In awards and recognition: New corporate president, Communicator awards for several of our websites, recognition by our clients for a good job done!

But the real meaning of the year is in the relationships we have built. Our utmost thank you to our clients who put their trust in our work, to our media reps that helped us navigate successfully through the political season, to our strategic business partners whose expertise is always cherished, to our vendors for their service and on-time delivery, and to our co-workers who make every day pleasant.

Thank you and best wishes for the new year.

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  • Frustrated with the challenge of finding and keeping qualified media buyers, this recognized clothier hired Media Power Advertising to get them through a seasonal crunch. But after seeing how MPA could stretch a budget and deliver cost-effective broadcast buys, they decided to "leave the buying to us." MPA now handles all radio, TV and cable in four states. In these days of staff reductions and hiring freezes Outsourcing to Media Power Advertising can solve workload problems AND contribute to the bottom line. This reduces client salaries, benefits, employee taxes and office operating costs.

    I never worry about how the work will get done anymore. One call gets the MPA team negotiating our next buy. Even last minute sales are covered without the hassle of staff overtime, worrying about someone being out sick or on vacation. I don't know why we didn't outsource a long time ago.

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