News & Blog

13Jun2017

THE IMPORTANCE OF BLOGS

Blogging achieves so many important benefits. The most obvious purpose is to provide fresh and relevant content to your website, thereby increasing opportunity for search engine optimization and reasons for visitors to come back to your website.

23Sep2015

Media Power Advertising's Website Wins Two Gold Communicator Awards

Endorsed by the Academy of Interactive & Visual Arts (AIVA), the Communicator Awards is the world's leading awards program recognizing innovative and impactful ideas in marketing and communications.

17Jul2015

WHEN DOES MEDIA PLANNING IMPACT STORE LOCATION?

In working with franchisors and retailers, one of the most important contributions Media Power has made to our clients is helping them determine media efficiency BEFORE they invest in a new location. A major factor that is often overlooked is the media plan.

03Jun2015

Is It True- TV and Radio do not pull results anymore?

At a meeting the other day, a retailer said to me "I quit doing television and radio advertising because it does not work anymore." My response was "All media works or they would not be in business. It is not your media buys that are no longer working, it's your media plan that is at fault."

31Mar2015

Are You Ready For Google's 'Mobilegeddon' On April 21, 2015?

Don't let the new mobiled friendly Google Algorithm ruin your website's traffic.

12Mar2015

Barbara Goldstein and Jerry Schroeder Guest Speakers at Hair Visions International Conference in Ft Lauderdale, FL

Media Power Advertising was center stage during the Hair Visions International conference as studio owners from accross the world were encouraged to "Ask the Experts."

12Feb2015

ADVERTISING DURING THE POLITICAL WINDOWS- GOOD OR BAD IDEA?

Many advertisers today are well aware of the impact that political advertising has on television media rates. With limited inventory, supply and demand dictates the prices. And, not only do political candidates pay cash in advance, the TV stations do not need to share revenue with reps, and the candidates will pay what it takes to run. It's a goldmine for the stations for 45 days prior to primaries and national election day. And, now the political window has expanded because issue money is so-forthcoming.

23Dec2014

LOOKING FORWARD TO THE NEW YEAR!

It's that time of year when many of us reflect on the past 12 months, give thanks for our accomplishments, learn from our mistakes, and look optimistically to the new year.

08Oct2014

Media Power Advertising Teams With On Rite Company At Fall Marketing Meeting

On Rite Company, the world leader in hair replacement, held their annual marketing meeting in Las Vegas on October 5 - 7, 2014.

01Oct2014

Media Power Advertising Launches Community Awareness Campaign To Support Kohl's Game Plan For Kids At Levine Children's Hospital

Kohl's Department Stores, through the ' Kohl's Cares' cause merchandise program, teams up with Carolina's HealthCare System's Levine Children's Hospital to create Kohl's Game Plan For Kids.

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  • Have you ever wondered if you are really getting all the media exposure you pay for? Do you know where the hidden costs are if your staff or your ad agency is not skilled at forecasting rating points? Do you know how often the stations on your buy run the wrong traffic or fail to deliver the planned GRPs?

    Do your customers allow YOU to charge for products and services that weren't delivered as ordered? Do you know many ad agencies and advertisers do exactly that? You shouldn't pay for media that doesn't run as projected, negotiated and ordered; but you probably do if you aren't conducting media performance audits.

    One client hired MPA to conduct a sample audit of their in-house media department. They selected three markets- Dallas, Charlotte and Pittsburgh. We audited their entire process – from plans to buys, from invoices to payment vouchers.They advertised weekly entertainment events so it was important that spots run as ordered. Most radio stations demanded payment in advance because entertainment clients are considered "transient" advertisers.To our client's surprise (but not ours) the media performance audit revealed that not one single radio station ran their schedules as ordered. Traffic was wrong, critical days were missed, the number of spots varied, but the client was paying 100% for the advertising as ordered.

    I thought we were running a pretty tight operation until MPA conducted a performance audit. The annual impact of this slippage easily cost our company over $250,000 per year. We believe in the MPA way of guarding our money.

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