Bill Gates’ famous comment years ago that “the internet is the town square for tomorrow’s global village” has long since become reality. Today’s consumer is more empowered than ever before; more savvy, more diversified, and more in touch with the real world via technology. Digital has become the new world order for marketers. That’s not to say that “traditional” communication formats are dead. They’re very much alive. But digital has greatly enlarged the field and empowered the consumer with more information and choices than at any time since the earth cooled.
At MPA, our planners and buyers are not only students of digital media, it’s part of their lifestyle. Not only are they well-versed in the traditional channels of delivering advertising messages through websites, they are constantly inventing unique platforms that encompass social networking and channel marketing. The newest model is “Interactive Marketing Intelligence" trademarked by enCOMPASS, our strategic interactive partner.
In conjunction with enCOMPASS Agency through strategic thought-leadership, continuous education and research, and proprietary tracking intelligence platforms, we team to offer our clients the highest level of interactive marketing consulting, reporting and results.
IMI is an all-inclusive web-management system that includes:
- Website Design and Development
- Analytics & Tracking
- Strategic Design
- Search Engine Optimization
- Search Engine Marketing
- Social Marketing
- Email Marketing