• Digital Media

Digital Media

Bill Gates’ famous comment years ago that “the internet is the town square for tomorrow’s global village” has long since become reality. Today’s consumer is more empowered than ever before; more savvy, more diversified, and more in touch with the real world via technology. Digital has become the new world order for marketers. That’s not to say that “traditional” communication formats are dead. They’re very much alive. But digital has greatly enlarged the field and empowered the consumer with more information and choices than at any time since the earth cooled.

At MPA, our planners and buyers are not only students of digital media, it’s part of their lifestyle. Not only are they well-versed in the traditional channels of delivering advertising messages through websites, they are constantly inventing unique platforms that encompass social networking and channel marketing. The newest model is “Interactive Marketing Intelligence" trademarked by enCOMPASS, our strategic interactive partner.

In conjunction with enCOMPASS Agency through strategic thought-leadership, continuous education and research, and proprietary tracking intelligence platforms, we team to offer our clients the highest level of interactive marketing consulting, reporting and results.

IMI is an all-inclusive web-management system that includes:

  • Website Design and Development
  • Analytics & Tracking
  • Strategic Design
  • Search Engine Optimization
  • Search Engine Marketing
  • Social Marketing
  • Email Marketing

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The"Haps"

  • 23Sep2015

    Media Power Advertising's Website Wins Two Gold Communicator Awards

    Endorsed by the Academy of Interactive & Visual Arts (AIVA), the Communicator Awards is the world's leading awards program recognizing innovative and impactful ideas in marketing and communications.

  • 17Jul2015

    WHEN DOES MEDIA PLANNING IMPACT STORE LOCATION?

    In working with franchisors and retailers, one of the most important contributions Media Power has made to our clients is helping them determine media efficiency BEFORE they invest in a new location. A major factor that is often overlooked is the media plan.

  • 03Jun2015

    Is It True- TV and Radio do not pull results anymore?

    At a meeting the other day, a retailer said to me "I quit doing television and radio advertising because it does not work anymore." My response was "All media works or they would not be in business. It is not your media buys that are no longer working, it's your media plan that is at fault."

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Want the details on how we've successfully helped dozens of businesses optimize their marketing strategies and reach countless consumers? See what our clients have to say and learn how our media strategy can help your business excel.

  • Have you ever wondered if you are really getting all the media exposure you pay for? Do you know where the hidden costs are if your staff or your ad agency is not skilled at forecasting rating points? Do you know how often the stations on your buy run the wrong traffic or fail to deliver the planned GRPs?

    Do your customers allow YOU to charge for products and services that weren't delivered as ordered? Do you know many ad agencies and advertisers do exactly that? You shouldn't pay for media that doesn't run as projected, negotiated and ordered; but you probably do if you aren't conducting media performance audits.

    One client hired MPA to conduct a sample audit of their in-house media department. They selected three markets- Dallas, Charlotte and Pittsburgh. We audited their entire process – from plans to buys, from invoices to payment vouchers.They advertised weekly entertainment events so it was important that spots run as ordered. Most radio stations demanded payment in advance because entertainment clients are considered "transient" advertisers.To our client's surprise (but not ours) the media performance audit revealed that not one single radio station ran their schedules as ordered. Traffic was wrong, critical days were missed, the number of spots varied, but the client was paying 100% for the advertising as ordered.

    I thought we were running a pretty tight operation until MPA conducted a performance audit. The annual impact of this slippage easily cost our company over $250,000 per year. We believe in the MPA way of guarding our money.

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