• Digital Media

Digital Media

Bill Gates’ famous comment years ago that “the internet is the town square for tomorrow’s global village” has long since become reality. Today’s consumer is more empowered than ever before; more savvy, more diversified, and more in touch with the real world via technology. Digital has become the new world order for marketers. That’s not to say that “traditional” communication formats are dead. They’re very much alive. But digital has greatly enlarged the field and empowered the consumer with more information and choices than at any time since the earth cooled.

At MPA, our planners and buyers are not only students of digital media, it’s part of their lifestyle. Not only are they well-versed in the traditional channels of delivering advertising messages through websites, they are constantly inventing unique platforms that encompass social networking and channel marketing. The newest model is “Interactive Marketing Intelligence" trademarked by enCOMPASS, our strategic interactive partner.

In conjunction with enCOMPASS Agency through strategic thought-leadership, continuous education and research, and proprietary tracking intelligence platforms, we team to offer our clients the highest level of interactive marketing consulting, reporting and results.

IMI is an all-inclusive web-management system that includes:

  • Website Design and Development
  • Analytics & Tracking
  • Strategic Design
  • Search Engine Optimization
  • Search Engine Marketing
  • Social Marketing
  • Email Marketing

Our Services

The"Haps"

  • 25Jul2017

    Is Your Corporate Brand a Verb?

    As a marketing consultant one of my most memorable interviews with a new client was when asked his corporate goal, his desire was for his brand to become a verb. I have often thought about that comment.
    Amazing how that works! How does a brand become a verb? Does the company originate the idea or does the public just gravitate to the name? For example, we may say 'Google this' yet we don't say 'Yahoo this', even though Yahoo was founded 3 years prior to Google. When you are about to sneeze, do you say 'Hand me a Kleenex' rather than 'Hand me a tissue'? Wanting an overnight delivery, would you say 'FedEx' or 'US Postal' ? For most, 'postal' has a very negative connotation for co-worker violence. 

  • 25Jul2017

    Four Secrets to Getting Results in Today's Retail Environment

    The news headlines of retail store closings creates concerns about our economy . Well-established brands are closing a significant amount of stores. In 2017, JC Penny is closing 138 stores; Sears and K mart closing 265 stores; Macy's closing 68 stores; and Payless Shoe Source closing 512 with another 300 anticipated.

  • 17Jul2017

    Finding Your Advocates and Influencers Via Social Media

    Not only can companies find consumers via social media, it's also a way to build brand advocates and influencers. People seek information about products and services through their friends, unbiased customer reviews, product information, exclusive offers and coupons. And, they willingly share information on Facebook, Twitter and other social media networks becoming advocates and influencers for their preferred brands.

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Read Our Advertising Case Studies

Want the details on how we've successfully helped dozens of businesses optimize their marketing strategies and reach countless consumers? See what our clients have to say and learn how our media strategy can help your business excel.

  • Frustrated with the challenge of finding and keeping qualified media buyers, this recognized clothier hired Media Power Advertising to get them through a seasonal crunch. But after seeing how MPA could stretch a budget and deliver cost-effective broadcast buys, they decided to "leave the buying to us." MPA now handles all radio, TV and cable in four states. In these days of staff reductions and hiring freezes Outsourcing to Media Power Advertising can solve workload problems AND contribute to the bottom line. This reduces client salaries, benefits, employee taxes and office operating costs.

    I never worry about how the work will get done anymore. One call gets the MPA team negotiating our next buy. Even last minute sales are covered without the hassle of staff overtime, worrying about someone being out sick or on vacation. I don't know why we didn't outsource a long time ago.

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