• Strategic Planning

Strategic Planning

The simultaneous changes in technology, media consumption and generational habits have changed the marketing “game” for all time. The Plan, The Plan, The Plan is THE most important part of any advertising campaign. It’s the game changer. Media effectiveness is only as good as the strategic plan behind it. Stretching dollars is always at the forefront. So are consumer mindset, social behaviour, programmatic metrics and Return on Investment. Breaking through the advertising clutter and ROI are the ultimate destination of the media roadmap.

Media Power Advertising is a media solutions company unique in our strategic thinking and expertise. Our Power Team approach to media planning and buying provides in-depth cross-platform media thinking and support to ALL CLIENTS regardless of budget size. Team experience crosses all media channels on a national, regional, and local level. Media anywhere, anytime, anyplace: Traditional, Digital, Multi-Cultural, Television, Cable, Radio, Out-of-Home, Direct Response, Social, SEO, SEM, Magazines, On-line Interactive, Product Placement, Celebrity Endorsements and more, reaching into all markets within the US.

Our Services

The"Haps"

  • 13Jun2017

    THE IMPORTANCE OF BLOGS

    Blogging achieves so many important benefits. The most obvious purpose is to provide fresh and relevant content to your website, thereby increasing opportunity for search engine optimization and reasons for visitors to come back to your website.

  • 23Sep2015

    Media Power Advertising's Website Wins Two Gold Communicator Awards

    Endorsed by the Academy of Interactive & Visual Arts (AIVA), the Communicator Awards is the world's leading awards program recognizing innovative and impactful ideas in marketing and communications.

  • 17Jul2015

    WHEN DOES MEDIA PLANNING IMPACT STORE LOCATION?

    In working with franchisors and retailers, one of the most important contributions Media Power has made to our clients is helping them determine media efficiency BEFORE they invest in a new location. A major factor that is often overlooked is the media plan.

See More Recent News

Find Out How Powerful Media Can Work For You

Ready for more information on how MPA can help solve your marketing and media challenges? Fill out our form to arrange a free consultation.
Name(*)
Please Enter Your Name

Company
Please enter your company name

Email(*)
Please enter a valid email address

Phone(*)
Please enter a valid phone number

antispam
Invalid Input

Read Our Advertising Case Studies

Want the details on how we've successfully helped dozens of businesses optimize their marketing strategies and reach countless consumers? See what our clients have to say and learn how our media strategy can help your business excel.

  • Media Power Advertising pioneered the use of infomercials for this product targeted to men – the toughest end user of personal appearance products.Securing infomercial time, negotiating the costs and performance expectations, coordinating the telephone response and fulfillment programs, and analyzing media performance week-in-week out is one of our specialized areas. We're the industry leader in this category including the expanding women's market. We also produce DRTV half-hours and spots.

    We've tested advertising agencies, freelance buyers and other media buying services, but continue to recommend Media Power Advertising to our independent retailers because of their depth of experience and emphasis on producing cost effective leads.

Read Other Stories