• Strategic Planning

Strategic Planning

The simultaneous changes in technology, media consumption and generational habits have changed the marketing “game” for all time. The Plan, The Plan, The Plan is THE most important part of any advertising campaign. It’s the game changer. Media effectiveness is only as good as the strategic plan behind it. Stretching dollars is always at the forefront. So are consumer mindset, social behaviour, programmatic metrics and Return on Investment. Breaking through the advertising clutter and ROI are the ultimate destination of the media roadmap.

Media Power Advertising is a media solutions company unique in our strategic thinking and expertise. Our Power Team approach to media planning and buying provides in-depth cross-platform media thinking and support to ALL CLIENTS regardless of budget size. Team experience crosses all media channels on a national, regional, and local level. Media anywhere, anytime, anyplace: Traditional, Digital, Multi-Cultural, Television, Cable, Radio, Out-of-Home, Direct Response, Social, SEO, SEM, Magazines, On-line Interactive, Product Placement, Celebrity Endorsements and more, reaching into all markets within the US.

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The"Haps"

  • 25Jul2017

    Is Your Corporate Brand a Verb?

    As a marketing consultant one of my most memorable interviews with a new client was when asked his corporate goal, his desire was for his brand to become a verb. I have often thought about that comment.
    Amazing how that works! How does a brand become a verb? Does the company originate the idea or does the public just gravitate to the name? For example, we may say 'Google this' yet we don't say 'Yahoo this', even though Yahoo was founded 3 years prior to Google. When you are about to sneeze, do you say 'Hand me a Kleenex' rather than 'Hand me a tissue'? Wanting an overnight delivery, would you say 'FedEx' or 'US Postal' ? For most, 'postal' has a very negative connotation for co-worker violence. 

  • 25Jul2017

    Four Secrets to Getting Results in Today's Retail Environment

    The news headlines of retail store closings creates concerns about our economy . Well-established brands are closing a significant amount of stores. In 2017, JC Penny is closing 138 stores; Sears and K mart closing 265 stores; Macy's closing 68 stores; and Payless Shoe Source closing 512 with another 300 anticipated.

  • 17Jul2017

    Finding Your Advocates and Influencers Via Social Media

    Not only can companies find consumers via social media, it's also a way to build brand advocates and influencers. People seek information about products and services through their friends, unbiased customer reviews, product information, exclusive offers and coupons. And, they willingly share information on Facebook, Twitter and other social media networks becoming advocates and influencers for their preferred brands.

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Read Our Advertising Case Studies

Want the details on how we've successfully helped dozens of businesses optimize their marketing strategies and reach countless consumers? See what our clients have to say and learn how our media strategy can help your business excel.

  • Frustrated with the challenge of finding and keeping qualified media buyers, this recognized clothier hired Media Power Advertising to get them through a seasonal crunch. But after seeing how MPA could stretch a budget and deliver cost-effective broadcast buys, they decided to "leave the buying to us." MPA now handles all radio, TV and cable in four states. In these days of staff reductions and hiring freezes Outsourcing to Media Power Advertising can solve workload problems AND contribute to the bottom line. This reduces client salaries, benefits, employee taxes and office operating costs.

    I never worry about how the work will get done anymore. One call gets the MPA team negotiating our next buy. Even last minute sales are covered without the hassle of staff overtime, worrying about someone being out sick or on vacation. I don't know why we didn't outsource a long time ago.

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